Hello, I'm
Jose
Florendo
I build things with code. 18+ years solving real problems with technology.
From insurance platforms to AI agents โ I love figuring out how to make technology actually work for people. Currently building teams and platforms at scale across Asia, but the craft is what drives me.

My Story
From Code to Scale, Without Losing the Craft
I fell in love with technology because it lets you solve problems that matter. Not in theory โ in production, where real people depend on your code working. That's still what drives me after 18+ years in this industry.
I grew up in Sydney, Australia. Studied at Macquarie University, and started my IT career at UXC Connect as a Service Desk Analyst. From there, I moved into software development at QBE Insurance, where I spent five years learning the fundamentals โ not just how to write code, but how to build systems that hold up under pressure.
At DXC Technology (formerly CSC Australia), I spent four years working with enterprise clients across different industries. This is where the scope expanded โ multi-country, multi-region platforms spanning Asia and South America, not just Australia. Complex integrations, distributed teams across continents, systems that had to work across different markets and regulations. I was still coding, still an engineer at heart, but now building at a scale I hadn't experienced before.
In 2017, I moved to Manila and joined Manulife's IT Delivery Center as Lead Solution Architect. The challenge: help transition Manulife from on-prem legacy applications to cloud-native digital apps across 11 Asian markets. Sales platforms, customer portals, public websites, claims systems, bancassurance integrations โ every customer touchpoint needed modernization.
Two years later, I stepped into a leadership role I didn't expect to love as much as I do. Today I lead 500+ engineers across the Philippines, China, India, Singapore, and Hong Kong. We've grown the Manila centre from 5 people to 700+, with the broader team reaching 2,000+ across the region.
But here's what I'm most proud of: we've built a team that genuinely cares about the craft. A delivery centre that became a centre of engineering excellence. That's what scale should mean โ not just more people, but better engineering.
Outside of work, I'm deep into AI right now. Not just the enterprise AI strategy side (though I do that too) โ I mean actually building things. I've set up my own AI agent network at home, experimenting with multi-agent orchestration, automation workflows, the whole toolkit. I'm writing about it, learning new frameworks I've never touched before, and staying as hands-on as I can while leading a large team.
Life at home is full in the best way. I'm a husband and father of two young kids, and Manila has become home in every way that matters. Family keeps me grounded, technology keeps me curious, and I'm grateful to get to do work that I genuinely care about.
If you want to talk about AI, engineering culture, building platforms that scale, or what it's like working in the Asia tech landscape โ reach out. I love these conversations.
In the Wild
Things I'm Building
Products I've shipped (and a few I've paused).

Clawship
A dedicated AI assistant that lives inside your messaging app. It schedules meetings, summarises emails, manages your calendar, and acts on your behalf 24/7.
Visit Clawship โPollen
Track how your brand is mentioned across ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek. Know your AI visibility before your competitors do.
Visit Pollen โ
Asana Amadeo
A private two-bedroom villa near Tagaytay in the Philippines. Pool, garden, and full amenities โ the whole place yours for the stay.
Visit Asana Amadeo โVeilwalkers
A game of hidden information and deception, set in The Veil โ a liminal space between worlds. Built for fun, shipped anyway.
Visit Veilwalkers โGeppetto
Paste or upload text and Geppetto tells you how human it is. Paste AI-generated text and it humanizes it for you.
Visit Geppetto โWhere I've Been
Career Journey
Service Desk Analyst
UXC Connect (formerly Getronics Australia)
๐ Sydney, Australia
My first full-time IT role. Started at the service desk, learning how technology actually works in production โ troubleshooting, supporting users, understanding systems from the ground up.
Developed core IT fundamentals โ troubleshooting, incident resolution, and professional communication โ the building blocks of a career in technology.
Software Developer
QBE Insurance Australia
๐ Sydney, Australia
Five years building enterprise insurance platforms. This is where I learned the fundamentals โ not just how to write code, but how to build systems that hold up under pressure when real people depend on them working.
Grew from junior developer to senior engineer, discovering a love for solving real problems with technology.
Lead Software Engineer
DXC Technology (formerly CSC Australia)
๐ Sydney, Australia
Four years working with enterprise clients across different industries. The scope expanded โ multi-country, multi-region platforms spanning Asia and South America. Complex integrations, distributed teams, systems that had to work across different markets. Still coding, still an engineer at heart, but building at a scale I hadn't experienced before.
Led engineering teams on enterprise transformation projects across continents, discovering the complexity of building for global markets.
Director, Lead Solution Architect
Manulife IT Delivery Center (MITDC), Asia
๐ Manila, Philippines
Moved to Manila to help transition Manulife from on-prem legacy applications to cloud-native digital apps across 11 Asian markets. Sales platforms, customer portals, public websites, claims systems, bancassurance integrations โ every customer touchpoint needed modernization.
Designed the technical foundation for cloud transformation across 11 markets while helping grow the Manila centre from under 10 people to 700+.
AVP, Head of Digital Engineering
Manulife IT Delivery Center (MITDC), Asia
๐ Manila, Philippines
Leading 500+ engineers across the Philippines, China, India, Singapore, and Hong Kong. Building teams that genuinely care about the craft. Growing engineers into leaders, scaling from 5 people to 700+ in Manila, 2,000+ across the region.
Most proud of building a centre of engineering excellence where people grow, technology matters, and scale means better engineering โ not just more people.
What I'm Working On
Current Focus
Building products, shipping fast, and occasionally helping organizations solve hard technical problems.
AI Agents & Automation
Building multi-agent systems with OpenClaw, experimenting with orchestration patterns, and exploring how AI can augment engineering workflows. Currently running my own agent network at home โ learning by building.
Product Building
Shipping AI-powered products from zero to live โ from idea validation to deployment. Currently building across consumer, B2B, and hospitality. Each project is an experiment in what AI can actually do when you stop theorising and start shipping.
Advisory (Selective)
Available for strategic conversations about platform architecture, AI adoption roadmaps, or offshore engineering centre setup. I only take on problems I find genuinely interesting โ reach out if you think we'd be a good fit.
Outside the Office
Beyond Work
Family First
I'm a husband and father of two young kids. Manila is home. After years of moving between Sydney and Asia, this is where everything makes sense. Family, community, and purpose โ it's all here.
The house is loud, chaotic, and I wouldn't have it any other way. Family keeps me grounded while technology keeps me curious.
Building for Fun
When I'm not at work, I'm usually building something. I created Veilwalkers โ a mystical strategy game of hidden information and deception. Two-player tactics with AI opponents, built with React and Firebase. Pure hobby project, learning by building.
Also deep into AI right now. Running my own OpenClaw agent network at home, experimenting with multi-agent orchestration, automation workflows. Less theory, more hands-on exploration.
Basketball
Playing and Watching NBA
Fitness
Calisthenics, Jump Rope, Running
Travel
Europe, Asia, Australia
Gaming
Role Playing Games & Real-time Strategy
Say Hello
Get in Touch
Whether you want to talk technology strategy, AI, leadership, or just connect โ I'd love to hear from you.
Let's connect
Jose Florendo โ
Based in
Manila, Philippines ๐ต๐ญ
Sydney, Australia ๐ฆ๐บ